The Sun and the Moon and the Stars
Farmata Dia, raised by Senegalese immigrant parents in Far Rockaway, NY, discovered her passion for surfing and mentoring through The Laru Beya Collective in 2016. Committed to empowering young women of color, she advocates for women’s rights, environmental justice, and community upliftment. As a mentor and model, she is breaking barriers and redefining representation in surfing, modeling, and skating.
“Really immerse yourself in the community. These days, it’s all about who you know more than what you know. It only takes one person to change your life or jump-start your career.”
Farmy and Rockaway are synonymous. She is as much a fixture in this intimate hamlet by the sea as dolphins, jetties, and surfboards. I’ve known her almost as long as I’ve been in Rockaway but honestly can’t remember what it was like not to know her. And as cliché as it is, to know Farmy is to love her. She’s fun, fearless, honest, quirky, and cool. Our friendship blooms in a constant drift of creative and personal growth. Farmy and I work together often, shooting surf, a film (still in the works), and numerous Laru Beya events. Always up for anything, she excitedly agreed to model for this surf culture meets fashion photo shoot in a unique to us beach location. We used my beloved Dry Robe changing robe as a dressing room and shot three different looks thrifted and styled by me. We started our shoot with a blood red Xscape cocktail dress, next a Shein satin baby blue cocktail dress, and wrapped up the late afternoon with a black Bebe blazer, Uniqlo dress pants, a black tie borrowed from my husband’s wardrobe, and a Fahizo silk bow tie. The last part of the shoot I added a little body glitter to play off the light from the sun and the moon, both competing as our backdrop, while Farmy stood tall among the dunes and butterflies danced around us.
*No dunes were touched as we only used established beach paths for our entire shoot.
You’ve been enjoying great success with your modeling career, shooting with cool brands and publications like Teva, Finisterre, Heroine Mag, and Teen Vogue. I’m always hyped when I see your photo pop up on brand pages. I’m wondering if you have a shoot that really stands out in your mind as momentous?
“ To be wild is to be yourself. ”
FD: My favorite shoot to date would probably be the campaign trip with Seea. We traveled to what felt like paradise and surfed some of the longest waves I’ve ever experienced—waves that made my legs burn, gave me time to think, and let me create incredible memories with beautiful people. While the surfing was incredible, it was the group I traveled with that made the trip so special.
My dream of surfing with one of my idols, Leah Dawson, came true. Leah truly embodies the art of surfing. The media crew was full of talented creatives who made shooting effortless, and the Seea team was inspirational with their hard work and dedication. Jo and Annabelle, the other winners, were so cool. Hearing their stories and realizing how we all ended up in the same place was such a unique experience.
Any advice for someone interested in modeling?
FD: My advice would be to start by building a portfolio. The first step is getting your digitals done. From there, connect with small photographers, stylists, and other models—really immerse yourself in the community. These days, it’s all about who you know more than what you know. It only takes one person to change your life or jump-start your career. Attend events, make sure people see your face, and post often on social media. Share fun things about yourself—it doesn’t have to be just photos. Videos showcasing your personality, adventures, or interests can go a long way.
Farmy models a Doyle Surfboard
What are some of your favorite brands you’ve worked with?
FD: Some of my favorite brands are Finisterre, Seea, Ricki Beach Club, Vans, Fat Tire, and Kings Glassing. I’ve been so fortunate to travel the world with them—it’s honestly hard to keep up sometimes! Going to Europe for the first time with Finisterre is one of my top three trips. Their focus on sustainability and ethical practices resonates deeply with me. I like to joke that they’re what Patagonia wishes it could be! Creating my own sustainable swimwear collection with Ricki Beach Club was another highlight. The process was so smooth, and using my community and personal experiences as inspiration for the designs felt like a dream come true. Fat Tire is such a fun brand! Every adventure I’ve shared with them has been a delight. I even got to shape my first surfboard with Kings Glassing, which was a surreal moment. That experience was especially meaningful because we raffled off some boards to support a Laru Beya fundraiser.
“The more we invest in our community, the better our quality of life. ”
What’s a brand you’d like to work with but haven’t yet?
FD: I’d love to branch out and collaborate with brands beyond the surf world. Red Bull or Monster, for example, do such cool things with their crews and events. Also, I’ve been fascinated by wave pools lately! I’d love to work with a wave pool brand or become an ambassador for one—it’s such a unique and fun experience that not many people get to have. Another dream is to find the intersection between high fashion and surf culture. I’d love to explore collaborations involving clothing, accessories, and shoes that merge those two worlds.
We’ve talked many times about your complicated relationship with Rockaway. I think everyone has some sort of challenge with home. Growing up, you hated it and felt like there was nothing to do. The ocean and surfing changed all that. Where are you now in your ever-evolving relationship with this place?
FD: Right now, I feel at peace with Rockaway. This community has done so much to shape who I am today. I’ve created so many beautiful memories here that I’ll cherish forever. That said, growing up here my entire life, I’m starting to feel the routine of it—the same faces, the same surf breaks, the same travel patterns. It’s starting to feel stagnant. I’ve been saying this for years, but I really want to move to California. That’s my goal after I finish school. I feel like once I’ve wrapped up what I need to do here, I’ll be ready for new waves, new faces, and a different flow of life.
“No matter how hard life feels, everything will be okay. The highs and lows allow us to appreciate both sides of life. ”
Congratulations on going back to school! Where and what are you studying? And what made you decide to take that huge leap and return?
FD: I’m studying Professional Communication at Brooklyn College. The past few years have given me so much clarity about my purpose in life and how I want to impact the world. Speaking on panels and becoming a voice in my community inspired me to go back to school. Being surrounded by so many intelligent people can sometimes feel overwhelming—I often feel like I don’t know enough. Going back to school is partly for me, to prove that I can do it. It’s a personal challenge that will also help me grow and add value to my work.
What’s your plan for after graduation?
FD: While I’m in school, my plan is to save as much money as I can and prepare to move to California. Once I graduate, I’m hoping to make the move within a few months. I recently started a new job with the Justice Center, and I was excited to learn that they have locations in California where I could potentially transfer. Surfing brings me joy, but building community and making a direct impact is what keeps me going. My long-term goal is to open my own nonprofit. I’ll continue working toward that dream while growing my community and honing my surfing skills in California.
What are you reading right now?
FD: I just finished Where the Crawdads Sing, The Love Hypothesis, and If Beale Street Could Talk. Each of these books resonated with me in different ways. Crawdads reminded me of my upbringing and childhood mentality. The Love Hypothesis was a light, fun read that took me back to my Wattpad days, staying up until 1 a.m. crying over fanfiction. I’ve been intentional about finding books that help me learn about myself and explore the world through different perspectives.
Farmata models an Almond Surfboard
What is one thing people would be surprised to know about you?
FD: I’m a total weirdo, haha. I’m much more awkward than people expect when I meet them—I tend to overthink everything. I also love anime! I grew up watching it and still do. Oh, and I’m a Leo. One of my favorite animals? A worm.
Over a great conversation about a recent trip to Idaho, we shared laughs about stretching creative and personal boundaries. Can you tell us about that trip?
FD: My trip to Idaho felt like a dream. The warm sun on my face while looking at snow-covered mountaintops—it was surreal. Hanging with Terumi and Autumn in the middle of nowhere felt magical. We recreated beautiful photos of past Olympians but with a cultural twist. The outfits, makeup, and storyline were all out of this world.
What does *Wild* mean to you?
FD: To be wild is to be yourself. For me, the hardest part of my journey has been loving every part of who I am—the good, the bad, and the messy. I think once you reach that point of self-acceptance, you can truly live life to the fullest. I feel my most wild when I’m with my friends, doing crazy dances and making random noises.
What are two or three things you know for sure?
FD:
1. One thing I know for sure is that I don’t know anything! There’s always something new to learn and a fresh perspective to consider.
2. No matter how hard life feels, everything will be okay. The highs and lows allow us to appreciate both sides of life.
3. The more we invest in our community, the better our quality of life. Being with Laru Beya for the past seven years has taught me that the grass really is greener where you water it. Share resources, show up for one another, and create spaces that uplift everyone.
